Widgo vs Warmly: $70,000 a year, or free to start | Widgo
Widgo vs Warmly: $70,000 a year, or free to start
Warmly does something most of this category refuses to do: it publishes its prices. They start at $10,000 a year, reach $70,000 for the inbound agent, are metered in credits, and there is no free plan to try first. Widgo starts at nothing.
The advantages of Widgo
- 23 times more a year than Widgo Growth, at a typical $70,000 all-in
- 0 dollars to start with Widgo, free forever, no card
Trusted by teams who run on inbound.
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Three reasons teams switch to Widgo.
The price is public. So is the product.
Warmly publishes its prices, which is more than most of this category manages. Every button still says Talk to Sales, and there is no free plan behind them. Widgo you can install before lunch.
Free forever, not a free trial.
Widgo Free handles 500 visitors a month with no card and no expiry date, so it can sit on a quiet site indefinitely. Warmly's entry plan is $10,000 a year, or $4,875 for a single quarter.
The list price is not the bill.
Warmly publishes $30,000 a year for the inbound agent. Add the $10,000 signals package, the $10,000 experiences add-on, the video agent and credit overage, and teams land nearer $70,000. Widgo Growth is $2,988 a year with nothing bolted on top.
Why Widgo over Warmly?
| Widgo | Warmly | |
|---|---|---|
| Entry price | $0, free forever | $10,000 a year, published |
| Free plan | Yes, 500 visitors a month | None listed on the pricing page |
| How you buy it | Sign up on the website | Talk to Sales or Book a Demo |
| Pricing model | Flat monthly price | Credit metered, from 10K credits a month |
| What a year actually costs | $2,988 on Growth, flat, no add-ons | $30,000 list, nearer $70,000 with add-ons and credits |
The Real Deal
Before we wrote a line of Widgo, we spent six weeks doing something less glamorous: visiting the website of every company we could find selling conversational sales software, visitor identification, or demo automation. 332 of them. We recorded two things for each: can you see the price, and can you try the product without talking to a salesperson.
The demo gate
The most common pattern in the category is the demo gate: the product exists only behind a calendar link. You fill out a form, wait for an SDR email, sit through a call, and then, sometimes, get a sandbox. The median path from homepage to hands-on product was four steps and two business days. 71% of the companies we reviewed required a demo call before you could touch the product. For software whose whole pitch is answering buyers instantly, that is a strange way to sell.
Hidden pricing
58% published no pricing at all. Of the companies that did publish pricing, entry points clustered far above what a small software team can justify: the enterprise conversational-sales tools we tracked start at reported contracts around $40,000 a year, and signal tools around $700 a month. Per-resolution pricing looked cheaper until we modeled traffic growth. The bill scales exactly as fast as your success does.
What it costs small teams
Put the two findings together and the market has quietly decided that instant, conversational selling is an enterprise feature. If you are a four-person team, your buyers ask the same 2 a.m. questions as an enterprise's buyers, but every tool built to answer them assumes you have a pipeline team, a procurement process, and a Salesforce contract.
What we did about it
Widgo is the inverse of the pattern we found: the price is on the page, the free plan is free forever, and the demo is the widget in the corner of the site. No call required. We published this research because it is the reason the product exists. If you want the raw dataset, ask the widget; it will send it over.
Five minutes from signup to all of this.
Live in five minutes.
One line of code on your site, and the free plan never asks for a card.
Speaks over 100 languages.
Picked up from the visitor’s first message, with nothing for you to configure.
Never invents an answer.
It replies only from sources you approved, or it brings in a human instead.
Books demos inside the chat.
Live availability from your real calendar, confirmed without a booking link.
Names the company.
Anonymous sessions matched to accounts and scored with reasons you can read.
Writes to the tools you use.
HubSpot and Slack out of the box, and any other CRM through the API.
- 0 dollars to start with Widgo, free forever, no card
- 5 minutes to install, with no sales call in the way
Discover how Widgo stands when compared with industry leaders.
Fin
Fin for Sales is the most transparently priced product in this category and it is genuinely quick to start. The catch is the model. It charges $9.99 every time it qualifies someone, on top of a paid Intercom seat, so the better it works the more you pay.
See comparison ↗
Qualified
Qualified is a capable enterprise platform with a real AI SDR behind it. It is also demo-gated, priced on request, and by its own published figure takes 30 to 60 days to implement. Widgo takes five minutes and starts at nothing.
See comparison ↗
All your questions, answered.
Is Warmly really more expensive?
Why is the real Warmly bill higher than the list price?
Does Warmly have a free plan?
What does Warmly do that Widgo does not?
Is Warmly changing owners?
Your next customer is already on your site.
Widgo talks to every visitor, answers what they ask, and hands your team the ones who are ready.
Live in 5 minutes, free forever.